Cape Town has always had a refined relationship with design—where natural beauty meets understated sophistication. In recent years, this sensibility has begun to influence how couples approach engagement rings, favouring pieces that feel intentional, elegant, and enduring.
At ApolloGem, one design in particular has emerged as a clear favourite: the oval-shaped moissanite or lab-grown diamond ring. Once considered a niche or vintage choice, the oval has evolved into one of the most requested styles among modern clients.
The Science of Finger-Flattering Elegance
I have always believed that the best jewellery doesn't just sparkle; it complements the wearer’s natural features. The magic of the oval cut lies in its elongated silhouette. Stylists often refer to it as the “magic cut” because it creates an incredible optical illusion. When worn vertically, an oval moissanite or lab-grown diamond draws the eye upward, making the fingers appear longer and more slender.
This editorial edge is precisely why style-conscious couples are gravitating toward the oval. It offers all the fire and brilliance associated with classic cuts, but with a more sophisticated, high-fashion personality. Seen in natural Cape Town light, the effect is immediate—it feels as though the ring was custom-moulded for modern elegance.
Maximising Visual Impact: Designed to Impress the Eye
In fine jewellery, visual presence matters more than numbers. Oval moissanite and lab-grown diamonds are celebrated for their generous surface appearance, allowing light to travel beautifully across the stone. The result is a confident, luxurious look that feels refined rather than excessive.
Styling the Oval: From Coastal Days to City Evenings
The versatility of the oval cut is unmatched. For lovers of quiet luxury, an oval set on a fine gold band feels timeless and effortless. One of the most requested design details at ApolloGem is the hidden halo—a subtle sparkle revealed only from certain angles.
For a more contemporary expression, the east-west setting creates a bold yet balanced statement. Set in rose gold or platinum, the oval takes on an heirloom-like quality—perfectly suited to both everyday wear and life’s most meaningful moments.
Ethical Brilliance and the Modern South African Choice
Luxury today is defined by transparency and intention. Across South Africa, more couples are choosing lab-grown diamonds and moissanite for their ethical origins, durability, and exceptional beauty. When expertly crafted, an oval moissanite or lab-grown diamond ring captures the Cape Town light with unmistakable brilliance—proof that conscious choices can still be deeply luxurious.
ApolloGem – The Brilliance You Can Believe In.
Contact us at :
Office 213, 50 Long St, Cape Town City Centre, Cape Town, 8001, South Africa
Mon - Fri, 10am - 4pm
E-mail: info@apollogem.com
Phone: +27 82 927 30 43
